research and planning - magazine branding style

MASTHEAD

The masthead for the magazine is ‘Make Urself Art’ with the letters M,U and A capitalised to spell out the MUA (makeup artist) acronym. 

FONT

The main font I am going to use is a font I found online called ‘Orbitron’. It is an editorial font with a futuristic look and feel, and I will use it in different styles.

VISUAL APPROACH & COLOURS

My plan for my magazine is to create an artistic and colourful final product. Everything being very bright and colourful will make it stand out and elicit a reaction from anyone that encounters it. It sets it apart from the current trend of minimalistic visuals that we can find in all media areas. 

PHOTOS STYLE

The style of photos will be artsy but not too complicated to not take away from the subject. The background of the photos will be minimal so that the viewer can focus on the important elements like makeup looks or art pieces.

GENRE

The genre of my magazine is beauty.

TARGET AUDIENCE

My target audience is mostly young adults that are into makeup and/or art. I want my magazine to appeal to both groups (young adults that are interested in art and young adults that are interested in makeup) and hopefully make all of them interested in both subjects through associating and focusing on the similarities between makeup and art.